About
Innovative UX Designer with 5 years of experience in creating user-centered designs and strategic solutions. Proven ability to drive product development through comprehensive research, co-design, and collaboration. Expertise in user experience, research, and strategy, navigating complex challenges to deliver holistic vision and clarity.
Work
Product Contractors
|Multidisciplinary Designer & Strategist
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Summary
Directed strategic foresight and project execution for diverse clients, enhancing efficiency and client satisfaction through comprehensive research, ideation, and project management.
Highlights
Consulted principals on strategic foresight and project direction for various projects, solving client challenges through qualitative and quantitative research, which led to a 35% improvement in project efficiency.
Researched and developed conceptual ideas, generating pitch materials that included wireframes, user journey maps, ecosystem maps, data visualizations, and service blueprints to communicate design solutions and strategic vision to stakeholders.
Independently managed project planning, including timeline development, resource allocation, and stakeholder coordination, to generate strategic vision and successfully execute conceptual ideas and strategies, resulting in a 40% increase in client satisfaction.
Cookhouse Labs - MSG Global
|UX Designer
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Summary
Consulted on business strategy and UX design, driving user engagement and project outcomes through co-design and strategic design for MVP developments.
Highlights
Utilized co-design principles to consult on business strategy and build user experience design services for a global community of over 1,000 members, increasing user engagement by 25%.
Planned, created, and facilitated co-design sessions and design workshops for clients and community partners, resulting in a 20% improvement in project outcomes through collaboration and co-creation using the Unified Innovation Program.
Researched, developed, and executed strategic design for 4 concepts and MVP developments, employing user-centered design, service design, system design, and design thinking methodologies, leading to a 30% increase in user satisfaction.
smART Magazine
|UX/UI Designer & Web Developer
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Summary
Led UX/UI design and web development, significantly increasing user engagement and web traffic through intuitive design and SEO optimization.
Highlights
Developed user interfaces for desktop and mobile websites, ensuring an intuitive and visually appealing design by utilizing user-centered design principles, responsive design techniques, and interactive prototyping tools, increasing user engagement by 50%.
Managed the website and content database for an arts and culture magazine, ensuring optimal performance and relevance by implementing SEO and Google Analytics, resulting in a 30% increase in web traffic.
Antarctic Institute of Canada
|Freelance Writer
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Summary
Conducted research and developed content for sales, marketing, and a collective book, applying diverse analytical and communication skills.
Highlights
Researched, wrote, and developed plans for sales and marketing over email, social media, and outreach for a non-profit organization employing marketing strategy and digital marketing skills.
Conducted extensive research on AI in healthcare, contributing to a collective book; applied data analysis, market research, and ethnography to synthesize findings, showcasing skills in user research, content analysis, and written communication.
WZMH Architects
|UX Designer
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Summary
Advised on technology, product design, and project strategy, achieving significant cost reductions and improved project approvals through user research and actionable UX solutions.
Highlights
Consulted principal architects on technology, product design, and project strategy, using user research, market research, and competitive analysis, resulting in an 80% reduction in project costs and shortening proposal timelines by 3 weeks.
Researched and developed conceptual ideas into actionable plans using journey maps and ecosystem maps.
Converted research into actionable solutions using UX designs, pitch decks, and promotional videos to onboard project partners, using graphic design and storytelling abilities, increasing partner collaboration and project approvals by 50%.
Education
Smith School of Business, Queens University
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Fellowship Program
Business
OCAD University
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Bachelor of Design
Industrial Design
Prepr
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Flexible Upskilling Network Program
Project Management, Innovation, & Entrepreneurship
Skills
Design and Prototyping
Adobe Creative Suite, Figma, Rapid Prototyping, Product Design, Web Design, Mobile Design, Digital Design, Sketch, Interaction Design, Information Architecture, Usability Testing, Wireframing, Presentation Building, Copywriting.
Research and Analysis
User Interviews, Analytical Skills, Foresight Methods, Competitive Analysis, User Research, Market Research, Persona, Journey Maps, Ecosystem Maps, Ethnography, Data Analysis, A/B Testing, Heatmaps, Survey Design, Data Visualization.
Business and Strategy
Business Analysis, Strategic Vision, Product Management, Design Management, Organizational Design, Market Research, Stakeholder Management, Business Model Canvas, SWOT Analysis, Consultation, Public Speaking, Team Leadership.
Development Skills
Jira, Java, Agile, Product Development, HTML/CSS, JavaScript, Python, Git, API Integration.